More than 45 years
of exceptional and valuable experience!
And that’s just a begining.
OUR STORY
Nutrales d.o.o. we are an ecologically oriented company that has been taking care of the well-being of our consumers for more than 45 years. The beginnings of our company date back to 1974 with the craft workshop ZAM s.p. In 1989 the owners Milena and Cvetko Zadravec transferred their many years of experience and knowledge to the company HP HOBBY PROGRAM d.o.o., with its registered office at Zgornje Hoče 7, 2311 Hoče.
The main activity of the company was the production and sale of food and equipment for small animals. We soon developed new brands in the company: Hobby Dog, Hobby Cat, and Hobby Vit.
Based on the vision of our son Boštjan Zadravec, the company Pet Program was founded in 1993 with the aim of marketing living organisms on the Slovenian and European markets as a wholesale sale. In 2008, HP HOBBY PROGRAM was renamed TOP PET d.o.o., and in 2019 Nutrales d.o.o.
The focus of our activity is on improving the environment and animal welfare, as well as the desire for organic, healthy, and quality crops. In our ECO program, we offer products for which we guarantee high quality and lower costs. We take care of healthy crops and respect the natural and preventive approach.
Our success is based on the philosophy that we always listen to our customers and make our business decisions with a clear goal – to satisfy clients. We have long-term business relationships with our business partners, which are based on trust and joint business development.
VALUES
We cultivate the tradition of a family business. We constantly coordinate the family and professional side of our employees.
The family is the value and foundation of our work. Family values, such as respect, mutual coordination, attention and care for others, guide our relationships.
VISION
With our knowledge and quality services, we want to successfully manage the challenges of the present and the future.
With efficient and competitive sales, we want to upgrade the company’s reputation and expand its visibility. As a company, we want to be available to our business partners. With our constant growth, we are proving our long-term orientation towards the set goals.
MISSION
To become a respected and reputable company in the field of ecology and natural products that take care of the balance in the environment.
Our goal is for the world to recognize the quality of our products. Through the constant development and upgrading of our organic products, we want to ensure the recognition of our brand around the world.
WHY WE’RE SO SUCCESSFUL?
Quality is our number one
The quality of all our products is a matter of course in our company, which is why we constantly invest significant funds in technological equipment and knowledge. Our consumers are the meaning of our work and therefore we offer exclusively 100% natural and the highest quality products.
Adaptability is our virtue
We are definitely customer-oriented, but at the same time, we are constantly educating ourselves in all segments and striving for technical perfection. It is the obligation of us, the employees, to understand and fulfill this. We enable (faster) customization of products, provide flexibility to meet new requirements in real-time and create more efficient operations.
Certificates
Award for Extraordinary economic and entrepreneurial achievements by the Chamber of Commerce of Slovenia (1999).
